The challenge
As a rapidly scaling business, the company needed a consistent brand voice across an increasing number of customer touchpoints. Copy had to support everything from product launches and marketing campaigns to in-app experiences, often at very short notice and across multiple teams.

My role
I established and delivered copy for the UK market, working across paid social, push notifications, in-app banners, product features, flyers, outdoor advertising and other customer communications.

As the first dedicated in-house copywriter, I partnered with marketing, design and product teams to ensure messaging remained clear, consistent and appropriate for the UK audience.

My approach
Working in a fast-paced environment meant switching seamlessly between channels while maintaining a coherent brand voice. I adapted messaging to suit different customer contexts—whether encouraging app engagement through push notifications, explaining new features or supporting larger marketing campaigns.

Alongside day-to-day delivery, I helped shape how the brand communicated in the UK, creating copy that balanced commercial objectives with a natural, conversational tone.

Impact
Established a dedicated copywriting function for the UK market, helping create greater consistency across customer communications while supporting a rapidly growing business with high-volume, cross-channel content.

Skills demonstrated

• Building a brand voice in a new market

• Cross-functional collaboration

• Multi-channel copywriting

• Product and marketing communications

• Writing at pace

• Brand consistency

• Adapting messaging for local audiences

  
  
  
  Examples on request.