Sustainable Brands
Started my career writing for an online community dedicated to sustainable business, creating editorial content that explored how organisations were responding to environmental and social challenges. Selected articles were republished by Sustainable Brands, reflecting the quality and relevance of the editorial content.
Links to examples
Nudie Jeans Showing Customers That ‘Repairing Is Caring’ (or Why It’s Cool to Not Wash Your Jeans)
It might be saving 1 tonne of food from waste per week, but can a chutney business preserve its social value and scale up?
8 Groundbreaking Startups Making the Circular Economy Look Easy
It May Sound Counterintuitive, But Can an Awards Scheme Level the Playing Field?
The challenge
Sustainability is a fast-evolving field, requiring content that was both credible and accessible. Articles needed to distil complex ideas into engaging stories for readers with a professional interest in responsible business.
My role
Researched and wrote editorial content covering sustainable business, innovation and emerging industry trends, helping translate specialist topics into clear, engaging articles.
My approach
I focused on identifying the wider significance behind individual stories, connecting business developments to the broader sustainability landscape. My aim was to produce content that was informative, balanced and relevant to a readership looking for practical insight rather than opinion.
Impact
My work contributed to the publication's editorial output, with selected articles subsequently republished by Sustainable Brands, extending their reach to a wider international audience.
Skills demonstrated
Research and analysis
Editorial writing
Translating complex topics
Business communications
Sustainability expertise
Audience-focused storytelling