Appear Here
Created short-form space listings for Appear Here, a leading marketplace for short-term retail space, helping brands and retailers discover and evaluate locations in major cities including London and Los Angeles. I created insightful space listings for Appear Here, the leading marketplace to rent short-term space.
Here are some examples:
The Mezzanine Store
The Bare Brick Place
The Arcades Patio
The challenge
Each listing needed to quickly communicate the character, potential and commercial appeal of a space in just 150 words. With multiple similar listings available, the copy had to differentiate each space and help brands imagine how it could work for their identity, campaign or retail activation.
My role
Wrote concise, editorial-style listings that combined factual detail with tone-led storytelling, helping translate physical spaces into compelling brand opportunities.
My approach
I focused on writing in a confident, “insider” voice that positioned each space as more than just a location. Rather than simply describing features, I emphasised atmosphere, context and potential use cases—helping brands imagine what they could create there.
I treated each listing as a micro case study in brand activation: what kind of brand would thrive there, what kind of customer experience it could support, and why the space stood out within its local context.
Impact
Created engaging, decision-ready listings that helped brands quickly understand the value and potential of each space, supporting faster and more confident selection within a competitive marketplace.
Skills demonstrated
Conversion-focused copywriting
Microcopy and tight word constraints
Brand storytelling
Spatial and experiential writing
Audience targeting (B2B/B2C hybrid)
Persuasive, decision-led communication