Worked on an editorial collaboration between Time Out London and Collectively, producing articles focused on sustainability in its broadest sense—covering environmental, social and lifestyle-related topics for a London audience. Content ranged from interviews with ethical brands and body-positive role models to how-tos on rehashing old clothes into new ones.
Time Out London
The challenge
Sustainability is a broad and sometimes complex subject area, so content needed to be accurate, engaging and accessible without becoming overly technical or abstract. At the same time, articles had to align with Time Out’s trusted editorial tone and remain relevant to readers actively looking for things to do, support or understand in London.
My role
Wrote editorial features exploring sustainability-related themes, translating wider environmental and social topics into clear, engaging content for a general audience.
My approach
I focused on making sustainability feel relevant and tangible for readers by grounding topics in real-world experiences, people and places. Rather than presenting abstract information, I framed stories around practical actions, cultural shifts and accessible entry points that readers could relate to.
I also maintained an “in-the-know” editorial voice, ensuring the content felt authoritative and aligned with Time Out’sstyle, while remaining neutral and reader-first rather than promotional.
Impact
Delivered editorial content that made sustainability-related topics more approachable for a broad audience, helping readers engage with complex issues through a clear, accessible and trusted editorial lens.
Skills demonstrated
Editorial writing
Translating complex topics into accessible content
Tone of voice adaptation
Audience-focused storytelling
Sustainability communications
Brand-safe editorial collaboration